Meet the Team

Our friendly staff and technicians are here to serve you any time of day. Learn more about the Rosenthal team below!

David Rosenthal


As a 3rd generation plumber, I am very proud of this trade and industry. Coming up through the ranks over the last 28 years has taught me a lot. I value our roles as plumbers and am a huge advocate of creating an environment for success and growth. My family has been serving the Santa Cruz and San Jose markets since the early 60s. Our focus is on customer service and creating an experience that is superior to any other company. As we achieve this as a team we all succeed.


Finance Manager

I have been fortunate to be part of the Rosenthal team now for near 17 years. The entire staff from owner, office, to field techs make working here such a pleasure. I’m not sure why but my newest favorite color is burnt orange. Spending time with my family, especially my 3 sons brings me the most joy but I do love hiking, skiing, gardening, and an occasional binge on Netflix.


CSR/Office Manager/Marketing

Selina has been with the company for over 8 years. She has learned so much in this trade and continues to learn something new every day. She loves being a part of a company that is continuing to grow. She enjoys spending time with her family on the weekends and attending concerts in her free time. Her favorite band is The Black Keys! Her favorite color is purple & favorite animals are elephants.


Field Operations Manager

Matthew is a California native. He has been with the company for over a year now. He enjoys spending time outdoors and being active. Matthew has always been a tinkerer from taking apart toys in preschool to working on automobiles and electronics now. His favorite color(s) are Neon green and neon Orange. If forced to pick one he would reluctantly pick green but just by a hair.


Warehouse Manager



Anthony is our Dispatcher/CSR. When you call odds are you’re talking to him. His favorite color is dark red and his favorite animal is a panther! On his free time, he enjoys staying busy with household projects, video games, barbequing, and spending quality time with his wife and daughter. It is also worth noting that he is an amazing artist and a huge Star Wars fan!


Sewer Technician

Anthony is a California native. He enjoys fishing, disc golfing, and any outdoor activity. His favorite pastime is fathering his 6 year old daughter. His favorite color is turquoise and Tigers are the animal he likes the most. Anthony's favorite thing about service plumbing is having happy customers at the end of the day.


Sales Technician

Brandon is a great asset to our Rosenthal Team. One thing he enjoys about the plumbing industry is helping people. He's always been a hands on guy that likes fixing and putting things together. Going from working as a correctional officer for 7 1/2 years to a plumber has been a great move because he enjoys seeing customers happy when fixing their plumbing needs, rather than seeing inmates all day. His favorite color is red. In his free time he enjoys working out, bike riding/dirt bike riding, and hanging out with his family.


Sales Technician

Jordan is a Napa, CA native. His favorite color is red and favorite animal would have to be a Jaguar. What he enjoys the most about plumbing is he gets to learn new things everyday. In his free time he enjoys watching sports and hanging out with his son.


Service Technician

Michael is a Santa Cruz native. His favorite color is red and he loves dogs. His favorite hobby is baseball. Working with his hands & satisfaction of helping people has to be what he enjoys most about the plumbing trade.


Lead Installer

Troy is a Santa Cruz native. His favorite color is turquoise and favorite animals are dogs. In his free time he enjoys skateboarding and motorcycle riding. He really enjoys helping people and seeing customers reaction when the work is all complete. He likes to think that plumbers are superheroes!


Lead Installer

Travis enjoys the plumbing trade because each job is a challenge. Hi favorite color is red and his favorite animals are cats. In his free time he enjoys hanging out with his 2 cats and friends, enjoying the beautiful Santa Cruz weather.



Brad enjoys helping people solve their plumbing problems. His favorite color is green and his favorite animals are Rhinos. In his free time he enjoys spending time with his daughter and family.


Lead Installer